HELLO!
I’m Chloe Zhang
Graphic & Digital Designer
I’m a Graphic Designer with extensive experience for over 10 years. I love to design creative, smart, and effective projects. Throughout my career, I've been helping many international and New Zealand corporations create their brand identity, advertising campaigns, motion graphics, website graphics, and marketing pieces in both classic & new media areas. My design solutions aim to strengthen the relations between clients and their audiences and build strong brands to increase sales and improve company images.
Work Experience
2017 - 2022 (Auckland, New Zealand)
Marketing Manager - 2 Cheap Cars Limited / NZ Automotive Investments
I was in charge of the marketing team to help promote the business and brand. I managed marketing campaigns, advertising on the company website, social media, and marketing budgets. In February 2021, NZAI was listed on the New Zealand Stock Exchange.
2014 - 2017 (Auckland, New Zealand)
Graphic Designer - 2 Cheap Cars Limited
I was responsible for creating graphic design solutions independently from concept through to completion. I provided high-quality creative and aesthetic graphic design for digital (EDM, web assets, digital marketing, social media) and print (store signage, brochures, corporate reports, etc).
2012 - 2014 (Singapore)
Graphic Designer - GuocoLand Limited
I was responsible for developing and creating digital and print designs for a wide range of campaigns, publications, and advertising. I collaborated with printers, copywriters, photographers, and web developers to produce engaging, on-brand content.
2011 - 2012 (Beijing, China)
Graphic User Interface Designer - Lenovo Corporate Research & Development
The main project I worked on with a creative team is Lenovo smartphones, marketed as the “LePhone”. The work included icon design, GUI design, advertisements, and user experience development.
Education
2009 - 2011 (London, UK)
MA Graphic Design
University of the Arts London
2005 - 2009 (Beijing, China)
BA Industrial Design
Beijing University of Technology
Reference
“I worked with Chloe from 2014 through 2022 as her direct supervisor at 2 Cheap Cars / NZAI, where she served as Marketing Manager. From the start, she was a driving force of the marketing team which has allowed our business to grow exponentially in the years she worked here. I am fully confident that she will be able to provide a creative approach to business that takes into consideration the needs of the company or clients. She is one of the few design professionals I know who would be capable of such an undertaking.
In addition, Chloe fostered a respectful work environment with her team through support, commitment and hard work. She has served as an invaluable member of our staff, and I am excited to watch her accomplish more in her next role. ”
Eugene Williams
Executive Director at NZ Automotive Investments Ltd